E-mail Marketing

May 9, 2009 by DSM.

I have used e-mail myself, both the wrong way, and the right way.  There are different options you have to contact prospects, and to invite them to join your business.  E-mail is only part of the solution.  Here are some ways that e-mail does not work, and some ideas for how to use e-mail successfully.

== Broadcast e-mail marketing is 1 out of 1000 ==

Myself and others have done e-mail marketing in different ways, using special tools, and using various lead sources.  Sending 10,000 or 1 million will yield the same results, with only 1 out of every 1000 messages being read by someone.

These days spam protection is being used by AOL, Yahoo, Google, or MSN, or even in the corporate world.  They all have some form of filter that protects their users from people in all parts of the world, and from network marketing or as commonly called the “get rich quick” scams.

==Real world example ==

Since my current day job is in the corporate world as a Senior Computer Technician, we use a 3rd party service to protect our clients from having to deal with spam.  In April 2009, Company-ABC received 4,428,399 messages (yes that says 4 million) and only 18,091 were valid.

This is a 99.59% spam percentage.  A large part of the valid messages were caught in a daily spam report, unless the email address was whitelisted which bypasses the spam filters.

== Using e-mail invites is 1 out of 100 ==

Some MLM companies have an e-mail invite feature, which you can use to send broadcast e-mails to prospects.  Even with purchased lead lists, you will only receive about 1 or 2 notices out of every 100 invites you send, that someone visited your marketing website.

== Calling prospects is 1 out of 10 ==

For the last few months I have been receiving training as part of the Leaders Club - Individualized Success Plan (ISP).  It is personalized 1-on-1 & Live training, to review the skills you do have and those that you need to be successful.  As part of this process, I have started to take a serious look at my activities and their results, using tracking sheets and recording my own efforts.  Using the numbers from the last few months, I have been getting better results by following their proven techniques.

Since I am also in their Accountability Coaching Group calls, I am sharing what works and what does not work with the entire group and them with me.  With the Leaders Club - Daily Super Premium Leads, I receive 3 every day from people who in the last 24-48 hours filled out web forms requesting information.  After calling about 100 leads, I have personally connected with about 10 real people, and had a chance to discuss their interests and my business solutions.

==  Follow-up discussions are 1 on 1 ==

For every person that you develop a personal relationship with, they are 1,000% more likely to read your emails and to reply with their own questions.  Just make sure that they add your e-mail address to their spam filter, so every e-mail you send them is received.

Picking up the phone to call them will still have the best results, since you can discuss any of their questions.  Even using Instant Messaging programs like Skype, Yahoo, MSN Live, AIM, or GoogleTalk; will allow you to share ideas in real-time.

To improve the email delivery odds, you can use one of companies like AWeber Communications.  To setup your own autoresponder for web capture pages with email drip messages, newsletter notifications, or for your own team training.

== Summary ==

You can try the lottery and use the internet to send millions of messages to prospects, but you will not get many results nor will you receive the best outcome.  Even e-mail invites are still part of the same lottery, since our prospect is receiving invites from other businesses which are your competition for their attention.

Calling prospects is part of the old school approach to network marketing, which still has the best results even with everyone using the internet every day.  Starting your own Leaders Club training which is part of my Follow Our Lead team, you can learn how to be more successful.  Once you have developed a personal relationship with someone, you can still use e-mail but just for follow-up and to send new information for their own training.

…Darrin…

Check out Leaders Club for own business success training.  Here is a link to a free podcast about E-mail Marketing 101:

http://www.leadersclub.com/34542/email101/index.asp

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